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Reader, Most paid Substacks are losing money for the same reason, and it has nothing to do with the content. People slap paywalls on their articles, get lots of views, and no paid upgrades... It's not about where they put the paywall... It's about how they set up the paid content. So, I'm sharing a little trick today to help you get more paid Subscribers from your Substack articles. And of course, it has to do with the Bachelor! The Bachelor producers are the most underrated marketers on the internet. They take a season where almost nothing happens and put some dramatic teaser before every commercial break and at the end of every episode. These are the juiciest teasers that leave you wanting more... You have to see how the situation is resolved. That is the gap most Substack articles are missing, and it's why you aren't getting more paid subscribers. You put on your expert brain and write something brilliant. But you get lost in the content and forget the most important piece of the article... The pitch to move beyond the paywall. Here's how to fix it... Write your article... Clean it up. Make it juicy. Then, give it another run through. This time, find the part that is the main meat of the article. And set it up like a bachelor producer. Use an open loop, tease an insane resource, lead with a juicy result. Then, put the paywall between what you've teased and the thing they want. What's the strategy or step-by-step process they're missing that I'm about to give them if they upgrade? Think like a Bachelor producer, not an expert. Here are some examples.... A sales coach: Last month, I closed a $50K deal in a 14-minute call with a prospect who told me on Monday she "just wasn't ready." What changed her mind between Monday and Thursday wasn't a follow-up email or a discount. It was three sentences I said in the first two minutes of the call. Below, I'm breaking down the three sentences, the exact context I use them in, and why most coaches lose deals at this exact moment without ever realizing it. Sentence one is... [PAYWALL] A nutritionist: My client lost 22 pounds in 9 weeks doing the opposite of what every fitness influencer tells you to do. No tracking. No cutting carbs. No 5 AM workouts. I'm sharing the exact 4-phase protocol we used, the one mindset shift that actually moved the needle, and the Sunday-night rule that made every other day of the week work. Phase one starts with... [PAYWALL] A wedding photographer: This bride wrote me a check for $14,000 four hours after our consultation, and I never showed her a single photo from my portfolio. Here's the question I ask in the first five minutes that completely changes the pricing conversation, the two-minute reframe that makes a $14K package feel like the obvious choice, and why most photographers are losing thousands of dollars per booking by leading with the portfolio. The question is... [PAYWALL] For your next Substack article, give it a try... Channel your inner Bachelor producer... And drop those paywalls strategically. Danielle P.S. We are running an INCREDIBLE special that I couldn't WAIT to share with you... When you become a yearly member of Kelly's Substack... You get all the perks, including:
And... between TODAY and the 25th... ALL ANNUAL members get access to our LIVE Substack Content Co-Working day. We will be live with you to help you create your Notes, articles, and paid resources live with us. We will help you with our GPT, prompts, and frameworks. You'll get live support on hooks and CTAs. We will help you with ideas for livestreams and DM conversations. The ONLY people who will get access to this will be annual members. It's only $180 for the YEAR. This isn't part of VBS. Or Gold. It's not available for monthly Substack subscribers or free subscribers. Only for annual paid subscribers. Want access? Here's the link to sign up or upgrade from monthly! This offer will only be available until the 25th, so join us! |
Kairos Leadership and Thought Leader HQ
Reader, Normally, these Saturday newsletters look a little different, but we are shifting things up a bit moving forward.. You will still get some INCREDIBLY juicy strategy in your inbox, but it won't always be the same format, and I am going to try and keep it MEGA practical, because you don't have time to just sit and consume more... So, this week we are diving in, and I want you to TAKE action so you can make a sale... by MONDAY!! But first, a little context... We hosted a full-day event...
Reader, Quick note before we get into today... Wednesday, April 29th, we are hosting The Miracle Hour LIVE Experience. Virtual seat is totally FREE, and you'll walk out with your daily sales system BUILT, not just explained. Grab your free spot here! This is a NEW style of workshop, with NEW content. So, even if you've been in our world a while, you DEFINITELY want to get registered and bring your whole team! Today's newsletter is about something I've been watching play out across our...
Reader, Real quick before we dive in... The Miracle Hour book is FINALLY on Amazon and we have a very specific goal to hit with sales that have to come directly from Amazon! To rank on a bestseller list (not just Amazon), you need sales from multiple vendors. Not bulk. Not our site. Individual purchases from different places, and Amazon is the most critical one! So this weekend, we need YOU. Buy your PAPERBACK copy on Amazon, send us your receipt, and you get: → The audiobook FREE → The video...