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Reader, Most paid Substacks are losing money for the same reason, and it has nothing to do with the content. People slap paywalls on their articles, get lots of views, and no paid upgrades... It's not about where they put the paywall... It's about how they set up the paid content. So, I'm sharing a little trick today to help you get more paid Subscribers from your Substack articles. And of course, it has to do with the Bachelor! The Bachelor producers are the most underrated marketers on the internet. They take a season where almost nothing happens and put some dramatic teaser before every commercial break and at the end of every episode. These are the juiciest teasers that leave you wanting more... You have to see how the situation is resolved. That is the gap most Substack articles are missing, and it's why you aren't getting more paid subscribers. You put on your expert brain and write something brilliant. But you get lost in the content and forget the most important piece of the article... The pitch to move beyond the paywall. Here's how to fix it... Write your article... Clean it up. Make it juicy. Then, give it another run through. This time, find the part that is the main meat of the article. And set it up like a bachelor producer. Use an open loop, tease an insane resource, lead with a juicy result. Then, put the paywall between what you've teased and the thing they want. What's the strategy or step-by-step process they're missing that I'm about to give them if they upgrade? Think like a Bachelor producer, not an expert. Here are some examples.... A sales coach: Last month, I closed a $50K deal in a 14-minute call with a prospect who told me on Monday she "just wasn't ready." What changed her mind between Monday and Thursday wasn't a follow-up email or a discount. It was three sentences I said in the first two minutes of the call. Below, I'm breaking down the three sentences, the exact context I use them in, and why most coaches lose deals at this exact moment without ever realizing it. Sentence one is... [PAYWALL] A nutritionist: My client lost 22 pounds in 9 weeks doing the opposite of what every fitness influencer tells you to do. No tracking. No cutting carbs. No 5 AM workouts. I'm sharing the exact 4-phase protocol we used, the one mindset shift that actually moved the needle, and the Sunday-night rule that made every other day of the week work. Phase one starts with... [PAYWALL] A wedding photographer: This bride wrote me a check for $14,000 four hours after our consultation, and I never showed her a single photo from my portfolio. Here's the question I ask in the first five minutes that completely changes the pricing conversation, the two-minute reframe that makes a $14K package feel like the obvious choice, and why most photographers are losing thousands of dollars per booking by leading with the portfolio. The question is... [PAYWALL] For your next Substack article, give it a try... Channel your inner Bachelor producer... And drop those paywalls strategically. Danielle P.S. We are running an INCREDIBLE special that I couldn't WAIT to share with you... When you become a yearly member of Kelly's Substack... You get all the perks, including:
And... between TODAY and the 25th... ALL ANNUAL members get access to our LIVE Substack Content Co-Working day. We will be live with you to help you create your Notes, articles, and paid resources live with us. We will help you with our GPT, prompts, and frameworks. You'll get live support on hooks and CTAs. We will help you with ideas for livestreams and DM conversations. The ONLY people who will get access to this will be annual members. It's only $180 for the YEAR. This isn't part of VBS. Or Gold. It's not available for monthly Substack subscribers or free subscribers. Only for annual paid subscribers. Want access? Here's the link to sign up or upgrade from monthly! This offer will only be available until the 25th, so join us! |
Kairos Leadership and Thought Leader HQ
Reader, Tomorrow the price of our TWO new Substack publications increases, so, I wanted to make sure you got in before then! Here's what you need to know: Founder Girl is the new publication we have for moms (it's technically moms with daughters, but honestly the content is ideal for anyone with a 7-15 year old)! Here's WHY you should subscribe to Founder Girl... This is for moms, not kids. You will be getting a playbook every month full of resources (books, trainings, tools) that you can use...
Reader, I sent this earlier, and the subject line didn't save... so resending :) Three quick resources for your Sunday... 1-Our free AI training with our friends at AI District is on Tuesday. This is about leveraging AI to help you find the profit leaks and opportunities in your business. You know us... HUMAN first ALWAYS... but we do want to give you the tools to build your business in today's constantly changing world. So, join us for this FREE training on Tuesday. Here's the link! 2-If you...
Reader, We recently launched two new Substack Publications... Founder Girl (for moms who want to raise confident, unstoppable daughters). Real world lessons we are teaching Madison! Currently, the paid Subscription is $7/month and $70 for the year. It will go up on Wednesday to $9/month and $90/year. I just released an article with the 5 mindset shifts to make so your daughter doesn't play small - specifically when it comes to MONEY! Subscribe here for access at the LOWEST price. Subscribe to...