Reader, Before I dive into my regularly scheduled newsletter, I've got something for all of you aspiring book writers! Our incredible client, Sue, helps faith-based FINALLY write the book God has placed on their heart. AND - she is giving away her free book that comes with A TON of bonuses. When you download your free copy (that she typically charges for), you get a bunch of bonuses including resources on how to outline your book, the book writing process, naming your book, and MORE! This is...
25 days ago • 3 min read
Reader, It's no secret that Live Launching has changed. The good news? It still works, and ALL of the fundamental principles still apply. BUT the bad news? The application of those principles is CHANGING quickly. So, here's a breakdown of what you need to change to make things work OPTIMALLY for your launches. Shift from paid leads to organic leads. However, because the buying process has lengthened, we've shifted our strategy. We used to spend MOST of our ad budget on direct to launch ads,...
26 days ago • 2 min read
Reader, Alright, you know I am not the biggest fan of batching content - for ME, personally. I am an in-the-moment kind of girlie. But, I recognize that MOST people don't operate that way. And shouldn't. So today, I am breaking down a simple flow for you to use to batch your content! BUT - before I get started, let's chat about something SERIOUS. A lot is changing in the online world, and some of it has some serious legal implications. And while that might not be the most exciting thing to...
about 1 month ago • 3 min read
Reader, Usually I do a deep dive strategy on Saturday mornings, but today is just a little different. Today, I want to pose some questions to you... So you can think critically about your brand and marketing strategy. This is stuff I want you to whip out a journal and start journaling. Because the truth is - our world is becoming more and more un-human. AI writing. AI photos. AI avatar videos. AI call centers. Automated EVERYTHING. Which means EVERYTHING we know will become a commodity,...
about 1 month ago • 4 min read
Reader, Today's newsletter is a little different - it's kind of a tough love, honest take on what is required to build your personal brand as a thought leader in today's world. So - buckle up. BUT first... Can we chat about something not so sexy??? Like how legal and legit your biz is? Cuz' if I'm being honest - marketing and legal, we aren't always besties. However, after running multiple companies, I have had my fair share of contracts, trademarks, and calls with legal. And while it isn't...
about 1 month ago • 3 min read
Reader, Okay… confession time.I’ve been a little MIA on LinkedIn lately.Not totally gone, but definitely not showing up the way I know moves the needle. You know where I’ve been?Facebook. 😬I know. I KNOW. I’ve been cheating on my LinkedIn fam. But here’s the thing: LinkedIn is still the place where my people are.The thought leaders. The builders. The ones investing in their business—not just talking about it. So, I’m officially recommitting to my real love—LinkedIn. And if you’re trying to...
2 months ago • 3 min read
Reader, Today we are taking things back to basics - but I promise - even if you are super experienced, you will want to keep reading. If you're here, it's likely because you want to grow your personal brand without dumbing yourself down. You want practical marketing strategy taught in a way that makes sense and that can be easily implemented. So, today we are diving into your personal brand strategy and what's most important in TODAY's market. Disclaimer: There will be shifts in all of these...
2 months ago • 3 min read
Reader, Have tons of things you want to talk about but aren't sure how to fit them all into your marketing strategy? Promoting different offers, starting a podcast, or launching a book? The truth is, you CAN build a brand that is multifaceted while still driving sales. Today, we are talking about how to fit it all in! But - before I dive in - a quick note from our sponsor - and my friend... Megan! If you are someone who wants to start and build a coaching business in a scalable way... If you...
3 months ago • 3 min read
Reader, Entrepreneur | Thought Leader | Change Maker... You've see it in the bios or the headline. And if you're like me, you CRINGE every time! Why? Because like I used to tell the high schoolers I taught - if you were REALLY that cool, you wouldn't have to tell everyone, they would just know. Thought leader isn't a title you give yourself; it's a title other people give you. BUT, there are a few things thought leaders do differently - so today, I am breaking those things down for ya'! And...
3 months ago • 3 min read