Reader, We've been talking a lot about content this month... How informational content has to create a gap instead of just giving away steps. How hope content has to be grounded in proof, not just feel-good quotes. But there's a third thing happening that I haven't talked about yet. And honestly? It might be the biggest offender when it comes to your content attracting LURKERS and FREEBIE seekers instead of buyers. Because it doesn't feel like a mistake... It feels like the RIGHT thing to do....
25 days ago • 7 min read
Reader, Last week, we talked about informational (How-To) content... This week, we are talking inspirational content, or what we call HOPE content. And this kind of content strategy is EVERYWHERE. “Inspirational content is what builds connection.” “People buy based on emotions." “Just share your heart.” And yes. Emotion matters. People do buy based on emotion and back it up with logic. That's true. But emotion ALONE isn't enough. They need BELIEF. Emotion triggers belief, but if all you are...
about 1 month ago • 11 min read
Reader, You've heard it all over the interwebs... Informational content is dead. AI is replacing.....everything. But then, everywhere you turn, you see more informational content. So, what's up? Today, I am kicking off a series on content that actually drives action in today's market, and how you can stop wasting your time. Sound fun? Coolio - then let's dive in! How content has changed... For years, your "how to______" hooks would crush. People ate that stuff up. Saved it. Shared it....
about 1 month ago • 8 min read
Reader, Today's newsletter is a little different than my deep dives, but it feels needed. We are one month into the new year - and let's just say, it's been interesting. Every week, I meet 1:1 with business owners who are experienced... Running high 6 and multi-7-figure businesses. And they are winning... but it definitely feels a little chaotic. People are buying, but things are not at all predictable, and so business owners are second-guessing themselves left and right. So - I thought this...
2 months ago • 9 min read
members'Reader, Want more sales? Not loving the rate at which you are making sales. Every sales process has a few layers... First - The offer. You can't out market a bad offer. You can dress it up - but if it's not something people want, you have to ask yourself, is it the right offer. But, most people change their offer too soon. So, before you go messing with your offer ask yourself this... Have enough of the RIGHT people HEARD and seen my offer REPEATEDLY. Here's how to do that... Take...
2 months ago • 6 min read
Reader, Thought leadership has been a buzz word for YEARS. Everyone on the internet calls themself a thought leader. Instagram bios everywhere would lead one to believe that thought leadership is easy to establish. But - it's not. And, in the world of AI, truly understanding how to lead a market takes actual skill and strategy. There is a process to follow. One that actually establishes you as THE category leader in your industry. This week, for our paid Substack members, I am doing a deep...
2 months ago • 4 min read
Reader, Before we kick things off today - can you do me a favor?? We are planning our next PAID intensive (it will likely be between $297 and $397)... And want to know what would help you in February (that you would invest in)! So... If we were to do a full breakdown of our Substack strategy and how we are monetizing it while Kelly is building a paid audience for her next book with an added bonus of our Content Lab (to help you generate high quality content complete with a Custom GPT and...
2 months ago • 8 min read
Reader, Today, we are diving into three things holding you back from scaling.... And of course, how to fix them. Most people can hustle their way to multiple 6-figures but get stuck there. Then, they get stuck again at the low 7-figure range. Is it because they are doing something wrong? No, it's because they haven't set themselves up to scale properly! So, let's talk about it! Before I dive in, you have one more day to get registered for Julie's Clients for Life with Human Design workshop....
2 months ago • 8 min read
Reader, The sky is falling... Every single day, we hear the same old things about how AI is replacing jobs, entire fields, and life as we know it. And the truth is, AI will change things. Completely. It's already started to do that in a number of ways. But, we believe that AI should be used to FUEL the things that are INATELY human, meaning... We use it for the rote, mundane tasks to free people up to do the creative, intelligent design tasks. And, as business owners, how you choose to levage...
3 months ago • 8 min read