Reader, It's no secret that Live Launching has changed. The good news? It still works, and ALL of the fundamental principles still apply. BUT the bad news? The application of those principles is CHANGING quickly. So, here's a breakdown of what you need to change to make things work OPTIMALLY for your launches. Shift from paid leads to organic leads. However, because the buying process has lengthened, we've shifted our strategy. We used to spend MOST of our ad budget on direct to launch ads,...