Reader,

Before we get started, you COULD be featured right here in this VERY spot.

Like I could be writing about YOUR business, building your list, or filling your launch/masterclass.

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To learn more, hit reply and I'll send you some info and available dates!

Okay, enough about that...

Let's dive into today's topic - writing content for every stage of the buying process (with a KILLER AI prompt you can use)!

But first, why this matters...

To REALLY create content that actually connects with buyers at every stage of the buying process, you have to understand the stages of awareness.

So let's do that first!

There are 5 general stages of awareness (according to legendary marketer Eugene Schwartz) that span your entire market, including:

1. Unaware: They’re living with the problem but don’t see it yet. Your job in this stage is to help them realize what the problem is!
2. Problem Aware: They know something’s off. They can explain their problem or their perception of the problem. Here, you help them name what’s really going on and why it exists.
3. Solution Aware: They understand there are solutions out there, but don’t know your unique method or approach. They are looking for answers, though, so in this stage, your job is to show them what makes your solution different.
4. Product Aware: They know who you are and what you offer; now they’re weighing it against everything else out there. This is where trust, proof, and fit are CRITICAL!
5. Most Aware: They’re convinced, they just need the nudge, incentive, or urgency to take action now.

What does this have to do with your content?

When it comes to selling your Trust Building Offer, filling your launches, or booking high-ticket calls, you want to make sure your content cycles through all 5 stages so you are CONSISTENTLY hitting people at each stage.

What this looks like...

Your sales email sequences should speak to each stage.

A sequence could look like:

→1 email for stage 1

→2 emails for stage 2

→2 emails for stage 3

→3 emails for stage 4

→3 emails for stage 5.

Each email speaks to the topics or questions someone at that stage would be asking.

If they don't know what the problem is, you are going to talk about symptoms they might have and then explain the real problem.

If they know the problem they have, your job is to explain why they have it.

If they are solution aware, it's time to start differentiating your solution. This includes talking about why most common solutions don't work, and why yours is better!

If they are product aware, it's time to start overcoming objections to YOUR offer.

If they are MOST aware, pull those urgency levers so they take action!

Your sales page should touch on each stage.

A well-written sales page walks someone through the stages of awareness, stopping to address each stage, moving them to the next. This is why great sales pages are so long!

Your ads should include variations that speak to each stage.

The most recent update to Meta ads is calling for MORE creative and copy variations. We have a specific strategy for running these ads, putting all stages of awareness in an ad set, and letting FB find the right people for each stage.

Your organic content should rotate through posts speaking to each stage.

Your posts should rotate through copy that speaks to people at each stage. Your nurture content would focus on stages 1-2, and your sales content would focus on stages 4-5. Stage 3 could go either way (nurture or sales content).

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AI Prompts to use for writing with stages of awareness in mind.

For emails:

Act as an email marketing and direct response expert.

I need you to write subject lines, hooks, and short email intros for a series of emails that align with Eugene Schwartz’s 5 Levels of Awareness.

We’re driving traffic to this landing page: [insert link].
Take your time to analyze it closely: tone, offer, positioning, and ideal client.

Your goal: create hooks and subject lines that move readers naturally through each stage of awareness and maximize opens and clicks.

For each of the 5 stages (Unaware, Problem Aware, Solution Aware, Product Aware, Most Aware), give me:

• 5 subject lines or hooks tailored to that stage
• 2–3 short sublines or first-line openers that build curiosity and desire
• An email outline for each of the 5 subject lines

Reference Eugene Schwartz’s framework and best practices for modern email marketing, and my tone, voice, and general brand.
If you need clarity on my audience, offer, or tone, ask me any questions before you start.

For social media posts:

Act as a social media and direct response marketing expert.

I need you to write hooks, headlines, and short post outlines for a series of social media posts (LinkedIn, Instagram, or Facebook) that align with Eugene Schwartz’s 5 Levels of Awareness.

We’re driving traffic to this landing page: [insert link].
Take your time to analyze it closely — tone, offer, positioning, and ideal client.

Your goal: create scroll-stopping hooks and captions that meet readers where they are at each awareness stage and move them naturally toward action.

For each of the 5 stages (Unaware, Problem Aware, Solution Aware, Product Aware, Most Aware), give me:

• 5 hooks or headlines tailored to that stage
• 2–3 short post intros or first-line openers that build curiosity and desire
• A caption outline (structure + CTA) for each

Reference Eugene Schwartz’s framework and current best practices for high-performing social media content, written in my tone, voice, and brand style.

If you need clarity on my audience, offer, or tone, ask me any questions before you start.

For ads

Act as a Facebook ads + direct response expert.

I need hooks and headlines for ad creatives mapped to Eugene Schwartz’s 5 Levels of Awareness to align with Facebook’s latest algorithm (“Andromeda”).

Asset to analyze: [insert landing page link]
Study the page for tone, offer, positioning, proof, objections, and ideal client.

Deliverables (per stage: Unaware, Problem Aware, Solution Aware, Product Aware, Most Aware):

• 5 distinct hooks/headlines tailored to that stage
• 2–3 subheads that amplify desire + curiosity for that stage

Standards:

• Match my brand voice and audience sophistication.
• Follow current Facebook ad best practices (clarity, specificity, mobile-first, compliance-safe).
• Differentiate the mechanism (why this works now).

If needed, ask before drafting:

1. Who’s the ICP (role, niche, revenue, key pains)?
2. What’s the offer (deliverables, price, guarantee)?
3. Proof assets available (metrics, testimonials, case studies)?
4. Primary conversion goal (book call, apply, purchase)?
5. Any compliance/tone constraints?

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Alright friends, that's all for today!

Remember - you COULD have your business featured here, in this VERY newsletter.

All you have to do is hit reply, and I'll send over the info. If your business is a good fit, we can get your ad date set!

Talk soon,

Danielle