The middle is dead... what you need to know about OFFERS!

Reader,

Quick note before we get into today... Wednesday, April 29th, we are hosting The Miracle Hour LIVE Experience. Virtual seat is totally FREE, and you'll walk out with your daily sales system BUILT, not just explained.

Grab your free spot here!

This is a NEW style of workshop, with NEW content. So, even if you've been in our world a while, you DEFINITELY want to get registered and bring your whole team!

Today's newsletter is about something I've been watching play out across our clients, our portfolio companies, and my 1:1 coaching calls for months now...

The offers that ARE selling right now are a very specific type, or should I say NOT a specific type.

The thing is...

Even with the BEST marketing and a SUPER dialed-in sales system (like the Miracle Hour)... you can't make consistent progress without understanding the right type of offer!

We are making sales daily, and so are our clients. But they are in two very distinct categories, so that's what we are diving into today.

What we are seeing across the board...

Low ticket trust-builders. These are on fire. Books, $27 audio trainings, $47 planners, $97 VIP upgrades, $47 micro-courses. Even one-time intensives for $197 and $297. Anything that delivers a meaningful result fast at a price point that doesn't require a second opinion. We sell HUNDREDS of VIP upgrades to our free workshops (they are INSANELY worth it). We have clients making sales every day into $88 memberships, $27 audio courses, and selling hundreds of books. Offers that are SPECIFIC, niche, and clear in their outcome and are a no-brainer price are crushing it. In launches, in DMs, in funnels... literally everywhere. If your offer is under $100, and has proof that it will solve a specific problem better than anything else out there, it will sell, sell, sell.

→ High-ticket premium offers ($40k+), to a very specific audience. Not mid-priced programs pretending to be premium. Actual premium offers like $20k to six-figure containers for founders, experienced operators, and advanced professionals who are looking for more curated groups or done-for-you services. These are still closing, but they are buying based on referral, being in person at events, or through a long-term relationship built over time. These aren't closing like they used to from call funnels or launches, although you can still make sales in this range that way. However, you will need a lengthy follow-up process (like the Miracle Hour) to get people across the line.

What's NOT selling...

Most things in the middle.

The $3k-$10k group coaching programs have been ROUGH lately. The $5k four-month accelerator... brutal!

We do have some clients making sales consistently for offers in the $3k-$5k range (we have a program in this range that does sell), but they are usually on the back end of lower ticket or certification style offers.

People are extremely wary of group programs and don't want long-term commitments like they used to...

This CAN be done, but it needs to be an extremely precise offer with a very specific niche outcome, short time frame, and extensive sales process. Think launch (full 9-day), sales follow-up, invites from lower ticket....the whole thing.

It's not impossible, but it IS swimming upstream... with a boulder on your back!

Why is this happening

Buyers don't trust like they used to, they aren't buying just to be in the room, and they want outcomes and an end in site for mid-ticket programs.

They've been burned way too much. They've been sold $5k "programs" that turned out to be a Facebook group and a Notion doc with no real support, no human to connect with, and no real path to results. They're cautious about anything that sits between a no-brainer, impulse buy, and an extremely high-touch, high-ticket investment.

AI is only making matters MUCH worse.

When everyone's content looks the same, and you are out here talking to bots and AI twins...everything starts to sound the same. All programs. All offers. It's like white noise but with the most negative connotation we've ever seen.

→ Low-ticket gets trusted because the risk is low.

→ High-ticket gets trusted because the access is real, and you are usually talking to buyers with the means to invest and a desire to SAVE time.

→ The middle gets skipped because it feels like a massive gamble with more money on the line, and no real promise of an outcome.

I have seen mid-tier certifications, in-person retreats, and hybrid done with you/done for you offers do well, but they are usually to a very niche audience and have a large volume of dialed-in results!

The businesses thriving right now are selling one or BOTH low-ticket (we call them Trust Builders) and high-ticket offers.

They are running low-ticket memberships and using The Miracle Hour to land licensing deals.
They are running low-ticket products from funnels while using The Miracle Hour to land sponsors.

They are using The Miracle Hour to sell low-ticket workshops in the DMs and then using Miracle Hour to upsell those low-ticket buyers.

They are running launches and masterclasses and selling into their Trust Building Offer, then using The Miracle Hour to upsell into high ticket offers.

We have clients like Maria and Julie who have literally generated over 7-figures using The Miracle Hour and some spreadsheets!

Your offers matter, but when you have a great offer, the Miracle Hour is THE KEY to making sales consistently.

We want you to do more than just understand it in theory.

We want you to GET IT SET UP in your business so you can execute on it every single day.

There is way too much hype out there...

"Passive income", "Make money with this ONE AI hack", remove yourself from your business COMPLETELY.

It's all setting people up to be INCREDIBLY disappointed.

We want to give you the system that has generated MILLIONS upon MILLIONS for us and for our clients...

It is simple, it is POWERFUL, it has a million different use cases.

We are giving you the PLAYBOOK on the 29th. Not the idea. Not the inspiration. The playbook. The case studies. The HOW TO USE it...

You will want to go back to this training again and again (make sure you get the VIP access for only $97 before it goes up to $127).

Here's the link - you can grab the VIP upgrade on the thank you page!

Bring your team. Sign up if you're a solopreneur. This is NEW content that we haven't taught before. It's a full breakdown of what we've been teaching clients for years.

It's the strategy I used to build our agency to over 7-figures in 2 years with no list, no ads, and only MY Facebook/LinkedIn profile.

There are plenty of things you can invest in - this strategy is how you AI-proof your biz. It's how you stay competitive in a world that is dehumanizing every aspect of business.

Get registered, grab your VIP access, and we will see you on the 29th!

I am SO READY to make sales EVERY DAY!

Danielle

<div style="display:none;max-height:0;overflow:hidden;mso-hide:all;"> If you are reading this message, it’s because you are using an older device. So, we want to ensure that you know a few things, including: Why you’re receiving these emails How we treat your privacy How to manage your preferences How to access important pages Our commitment to you A bit of legal Hello, and thank you for taking the time to read this email. This message is part of an ongoing conversation between us, and I want to take a moment to ensure you have full transparency about why you received this message, how your information is handled, and what to expect from future emails. Why You’re Receiving This Email You’re receiving this email because at some point, you opted in to receive updates, news, or information on a specific topic we’ve previously discussed or shared. Whether it was through a subscription, a form submission, or another form of communication, your information was shared willingly, and we respect your decision to connect with us. If you’re wondering about the nature of our correspondence, rest assured that we aim to keep all emails relevant, timely, and free from unnecessary clutter. This includes respecting your inbox and refraining from sending irrelevant messages. Your Privacy is Important We value your trust and take your privacy very seriously. The information you provide is securely stored and never shared, sold, or used outside the purpose for which you provided it. If you ever want to review how we handle your data, feel free to contact us directly. Transparency is our priority, and we’re happy to address any questions you might have. You are always in control of the information you share. If you feel that any part of your subscription or interaction needs clarification, let us know. We’re here to provide accurate answers and ensure your satisfaction. How to Unsubscribe or Manage Your Preferences We understand that everyone’s inbox is different. If you ever find our emails no longer relevant, there’s no hard feelings. You can easily manage your email preferences or unsubscribe using the link provided below. By clicking the unsubscribe link, you’ll be taken to a page where you can either adjust your communication preferences (such as receiving fewer emails or only on specific topics) or completely remove yourself from our list. The process is straightforward, and any changes will take effect promptly. We don’t use tricks or gimmicks to keep you subscribed. Our priority is to ensure that our emails add value to your day, and if they don’t, we respect your decision to part ways. Accessibility and Communication If you have any trouble accessing the unsubscribe page, managing preferences, or understanding why you’re receiving this email, you can reach out directly to our support team at [support@example.com]. We aim to provide a response within a reasonable time frame and address your concerns effectively. Our communication is designed to be as inclusive as possible, but we know there’s always room for improvement. If you have any feedback on how we can make our emails more accessible or relevant, please don’t hesitate to share. A Commitment to Non-Intrusive Emails We aim to create a non-intrusive communication experience. This means we won’t overwhelm your inbox with excessive messages, and we work hard to ensure our content remains clear and concise. The purpose of this email is to stay connected with you and provide updates or information that we believe is meaningful. If we ever fail to meet these standards, we encourage you to let us know. Feedback, whether positive or constructive, is always appreciated. Your thoughts help us understand how we can do better and improve our communication approach. While we cannot guarantee every suggestion will be implemented, we will take the time to carefully review and consider your input. Contact Information If you’d like to get in touch with us outside of managing your preferences, here’s how you can reach us: Email: Phone: [123-456-7890] (Available Monday through Friday, 9 AM - 5 PM MST) Mailing Address: We strive to ensure all communication channels are open and readily available to you. Whether it’s a question, comment, or concern, our team is ready to assist. Legal Information We comply with all applicable laws and regulations regarding email communication. This includes adhering to anti-spam laws and maintaining the highest standards for consent-based communication. Your trust matters, and we work diligently to ensure every email you receive meets these requirements. If you need further clarification on our compliance policies or legal obligations, please feel free to ask. Transparency and accountability are central to our communication strategy, and we’re happy to provide additional details if needed. A Final Note Emails are one of the many ways we stay connected, but we understand they aren’t perfect for everyone. If there’s another way you’d prefer to communicate or stay updated, let us know. Whether it’s through social media, a direct call, or another channel, we’re open to finding the most effective way to share information with you. We want to emphasize that our goal is never to disrupt or clutter your inbox. Every email sent is intended to provide value, and we genuinely appreciate your time and attention. Thank you for allowing us to stay in touch with you. This footer was designed to ensure transparency, provide essential information, and give you full control over your communication preferences. We hope it meets your expectations, but if there’s anything you’d like to see improved, we’re always here to listen. </div>

Kelly Roach International

The middle is dead... what you need to know about OFFERS!

Send these 3 messages to make a sale TODAY!

The truth about how long it takes to make consistent sales!

3 ways to turn free subscribers into paid on Substack!