Reader, Quick note before we get into today... Wednesday, April 29th, we are hosting The Miracle Hour LIVE Experience. Virtual seat is totally FREE, and you'll walk out with your daily sales system BUILT, not just explained. Grab your free spot here! This is a NEW style of workshop, with NEW content. So, even if you've been in our world a while, you DEFINITELY want to get registered and bring your whole team! Today's newsletter is about something I've been watching play out across our...
21 days ago • 8 min read
Reader, Real quick before we dive in... The Miracle Hour book is FINALLY on Amazon and we have a very specific goal to hit with sales that have to come directly from Amazon! To rank on a bestseller list (not just Amazon), you need sales from multiple vendors. Not bulk. Not our site. Individual purchases from different places, and Amazon is the most critical one! So this weekend, we need YOU. Buy your PAPERBACK copy on Amazon, send us your receipt, and you get: → The audiobook FREE → The video...
28 days ago • 8 min read
Reader, Before we dive in today, I offered a small group of subscribers an INSANE resource, and wanted to extend to everyone... So, if you buy a single copy (or more) of Kelly's book, The Miracle Hour before midnight tomorrow, we will give you access to our custom Substack Strategy GPT. This GPT walks you through a free content strategy, builds your paid tiers, and creates a 30-day content calendar for you AND gives you some welcome message ideas and templates. And you get it FREE when you...
about 1 month ago • 8 min read
Reader, Before we dive in today, I offered a small group of subscribers an INSANE resource, and wanted to extend to everyone... So, if you buy a single copy (or more) of Kelly's book, The Miracle Hour before midnight tomorrow, we will give you access to our custom Substack Strategy GPT. This GPT walks you through a free content strategy, builds your paid tiers, and creates a 30-day content calendar for you AND gives you some welcome message ideas and templates. And you get it FREE when you...
about 1 month ago • 8 min read
Reader, Alrighty.... today's newsletter is about something I get questions about ALL. THE. TIME. How are we using AI? Should you be using AI? Am I falling behind if I'm not? Am I losing my edge if I am? Here's the truth...the hype online is causing most people to get FAR off track in their businesses, and keeping them from hitting their actual goals. Either they're automating everything and wondering why their brand attracts no one (or the wrong people)... Or they're sticking their head in...
about 2 months ago • 8 min read
Reader, This week's newsletter is super practical... We are breaking down different ways to turn your followers into sales conversations... Scripts included. Let's dive in. Here’s where most people overcomplicate this: They think sales conversations start when someone says “I’m interested.” They don’t; they start the moment someone enters your world. And if you’re not intentionally guiding the conversation from start to finish… You’re letting leads fall through the cracks. So, let's change...
about 2 months ago • 6 min read
Reader, We've been talking a lot about content this month... How informational content has to create a gap instead of just giving away steps. How hope content has to be grounded in proof, not just feel-good quotes. But there's a third thing happening that I haven't talked about yet. And honestly? It might be the biggest offender when it comes to your content attracting LURKERS and FREEBIE seekers instead of buyers. Because it doesn't feel like a mistake... It feels like the RIGHT thing to do....
2 months ago • 7 min read
Reader, Last week, we talked about informational (How-To) content... This week, we are talking inspirational content, or what we call HOPE content. And this kind of content strategy is EVERYWHERE. “Inspirational content is what builds connection.” “People buy based on emotions." “Just share your heart.” And yes. Emotion matters. People do buy based on emotion and back it up with logic. That's true. But emotion ALONE isn't enough. They need BELIEF. Emotion triggers belief, but if all you are...
3 months ago • 11 min read
Reader, You've heard it all over the interwebs... Informational content is dead. AI is replacing.....everything. But then, everywhere you turn, you see more informational content. So, what's up? Today, I am kicking off a series on content that actually drives action in today's market, and how you can stop wasting your time. Sound fun? Coolio - then let's dive in! How content has changed... For years, your "how to______" hooks would crush. People ate that stuff up. Saved it. Shared it....
3 months ago • 8 min read