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Reader, The sky is falling... Every single day, we hear the same old things about how AI is replacing jobs, entire fields, and life as we know it. And the truth is, AI will change things. Completely. It's already started to do that in a number of ways. But, we believe that AI should be used to FUEL the things that are INATELY human, meaning... We use it for the rote, mundane tasks to free people up to do the creative, intelligent design tasks. And, as business owners, how you choose to levage this technology will have a massive impact on your business. If you choose to do everything with AI.. Automate all the things... Remove the human side of your business... You may win for a period of time, but ultimately, you will erode trust and do long-term damage to your brand. However, if you decide to DOUBLE down on building trust with HUMANS as a HUMAN, you will be the cream that rises to the top. So today, I am diving into a SIMPLE way to AI-proof your business and brand. Let's dive in! The power of live streaming to cut through the noise... Plenty of gurus out there are teaching you how to make AI pictures and videos... Clone yourself to produce more. But, we are going to tell you to do the opposite. Not only would we NEVER advise you use AI for photos and videos, we want you to double down on ONE main thing in 2026... Going live! Why? Because it is something that will separate you from all do the fakes out there, and work to establish trust quickly in a market that is desperate for anything that feels real. In fact, we even made this the FIRST intensive we are teaching in the new year! On the 22nd, Kelly will be walking you through the exact system we've used to generate tens of thousands of dollars in a single live session. This is brand-new content that teaches a new framework you can implement to actually CONVERT your audience into paid buyers. No more "just give value". A simple, proven approach to make sales by clicking the "go live" button. And, between now and next Saturday, it is only $297 (price will go up to $397, then $497, then $597). So, grab your spot (if you are a VBS GOLD member or Legacy Leader, you get this FREE)! Why Live Streaming?It shows you know what you're talking about. Anyone can read a script for a quick 90-second video. But to go live, without slides, and talk about a specific topic for 10, 20, 40 minutes... That means you LEGIT know your stuff. This builds trust QUICKLY, and gives people an opportunity to experience what it's like to work with you. It's a depth of knowledge that can't be faked, and if you are the real deal, it will separate you from the posers out there! Some stats:
Live streaming is growing, increases trust, and is poised to make many business owners millions. Why? Because it taps into connection and authenticity, while building trust with the market and establishing you as the real deal! And the good news is, it's FREE to do on all platforms, so anyone at any stage of business can start to build an audience and grow their reach and profits with the RIGHT strategy! How to live stream effectively... 1-You don't need to just show up weekly to teach content anymore... Instead, you want a value-rich SALES structure to every live you do. There should be a purpose and clear CTA to purchase from each live (or book a call). The topic should teach, but also lead them to understand the gap, which can be filled by your offer (Kelly is walking through this FULL process A to Z in her intensive). 2-Promotion Generally speaking, you want to promote the topic you are teaching on, get some sort of sign up, then send out the live after each session. There's nothing more frustrating than killing it, with no one there! Again, this is something Kelly will walk through in her intensive. 3-Audience build and nurture outside of your lives We can teach you an A to Z process for putting together single sessions that convert, but you do want to make sure you are building your audience and nurturing them consistently. We use the Miracle Hour (a set of 7 daily activities) to connect with NEW leads, nurture them daily, and make offers. Because we do this consistently, we have an audience primed for our live stream strategy. You can do this daily by making new connections, replying to comments, sending welcome messages, posting, and commenting on posts and stories from people in your ideal market! 4-You don't have to do the same day and same time... In fact, it might be MORE beneficial for your sales to do different times/days depending on what you are selling. Doing a live one night at 7 pm will hit a different audience than a Tuesday at 12 pm! Try a weekend morning every once in a while to see if you can catch people at a time when they can actually think. You don't have to be super scheduled, as long as you give yourself a couple of days to promote (or have a huge audience that will just show up when you go live or promote the day before/morning of). Here's the thing... There are a lot of nuances to an effective live stream strategy (we will teach you EVERYTHING you need in our upcoming intensive), but the key shift you need to make is committing to showing up not just to teach, but to teach and CONVERT. Things have changed dramatically over the last few years. Your ability to understand your market, show up and provide value, then lead them into a purchase that is fully congruent with that value could literally make you hundreds of thousands this year (maybe even MILLIONS). So, commit to showing up and learning to convert. Then execute, iterate, and repeat! If you aren't registered for that intensive yet, the price WILL increase, so grab your spot NOW! Danielle |
Kairos Leadership and Thought Leader HQ
Reader, If you didn’t get a chance to listen to the podcast this week (here's the link if not!), Kelly walked through seven powerful questions to review January and set yourself up for a big leap in February: Everything from re-anchoring to your goals, tightening your time blocks, and identifying decisions or non-decisions that may be slowing down your momentum. Since the month is just getting started, this is the perfect moment to pause, take inventory, and make sure you’re actually on track...
Before we dive in – did you miss last night’s training on how to turn your book into an evergreen sales flywheel for nearly-passive sales + high ticket client acquisition? Watch the replay HERE! For most people, books are treated as a milestone, or an end game. They’ll do it when things “slow down” in their business, or when they finally have time to think again. It doesn’t feel as urgent as focusing on sales or marketing. They start it, put a pin in it, and don’t come back to it for a long...
Reader, Today's newsletter is a little different than my deep dives, but it feels needed. We are one month into the new year - and let's just say, it's been interesting. Every week, I meet 1:1 with business owners who are experienced... Running high 6 and multi-7-figure businesses. And they are winning... but it definitely feels a little chaotic. People are buying, but things are not at all predictable, and so business owners are second-guessing themselves left and right. So - I thought this...