Before we dive in – did you miss last night’s training on how to turn your book into an evergreen sales flywheel for nearly-passive sales + high ticket client acquisition?

Watch the replay HERE!

For most people, books are treated as a milestone, or an end game.

They’ll do it when things “slow down” in their business, or when they finally have time to think again.

It doesn’t feel as urgent as focusing on sales or marketing.

They start it, put a pin in it, and don’t come back to it for a long time.

But here’s my take:

If you believe in an idea strongly enough to write a book about it…

Why wouldn’t it become part of everything you do?

Why wouldn’t it show up in your content, your conversations, even your offers?

Why wouldn’t it be an integral part of how you teach, lead, sell and serve?

Why wouldn’t you start now?

In my own programs with multi 7 and 8-figure leaders, I constantly reference principles that I teach in my book, Bigger Than You (which is all about building an autonomous and wildly profitable team).

The concepts I teach in Conviction Marketing are referenced in my membership programs – and I’ve built entire frameworks around the ideas I share in the book.

They aren’t just a core component of what I teach, but what I execute in my own marketing strategy.

(Most people don’t even know this, but I actually have an entire marketing agency named after the book!)

You don’t need me to tell you that we’re currently operating in a market where information is being aggressively commoditized.

We all know that AI can generate content and information in seconds.

But what does NOT get replaced, are your deep beliefs and thinking.

Your past and how it’s shaped who you are today.

The future belongs to leaders who stop creating based on trends or trying to shortcut the content creation process by leaning too heavily on AI – and instead, start thinking about their entire brand ecosystem.

How they are getting people bought in for the long run.

How they are differentiating.

How they are leveraging their own, lived experience and story to create a movement of people who resonate with their specific ideas, approach, philosophy.

I published my first book 10 years ago, and am currently in the process of publishing and writing my 5th and 6th.

Books will ALWAYS be an integral part of how I lead in the market.

They were never an end-game.

They have ALWAYS been assets that lead into conversations, programs, deeper teachings.

This is one of the main reasons I am OBSESSED with Substack right now (if you follow me, you know I have been talking about it a ton!)

This is a platform where for the first time in a long time, long-form thinking is valued and encouraged.

Depth is rewarded over trends.

People are creating for the sake of sharing their message, not to comply with the algorithm.

If you are the type of person who has been waiting for the “right time” to start or publish your book, there has never been a better time to prioritize it than now.

Think of it this way:

You can keep trying to sell your deepest ideas in places designed for speed and distraction — or you can move them into an environment where people are actively looking to invest in thinking that matters.

The same idea, placed in the right context, becomes exponentially more valuable.

That’s the difference between treating your work like content and treating it like intellectual property that lives on forever.

And, important to note – this does NOT have to be separate from what you’re already doing.

When designed correctly, your books, your social presence, and your programs should all reinforce each other – that’s how authority compounds.

If this has you thinking about your book differently…
If you’re ready to treat your ideas like assets instead of short-lived campaigns…
If you want your thought leadership to actually compound instead of constantly starting and stopping…

I am hosting a 4-hour live intensive to help you (and your team) get up and running with Substack, so you can start monetizing your IP ASAP.

For context – we literally started Substack in October, with no real intentions other than building a brand presence (as a rec from my publishing coach, Jen Kem).

By December, we had turned on paid subscriptions.

By the end of January, we had generated $13K+ in new revenue by spending less than 30-minutes a day sharing and engaging on the platform.

We have build an audience of over three thousand for my upcoming book The Sacred Art of Selling.

And this is all over a year in advance of the book’s release.

So, if you already have a book you want to better leverage, or you are thinking about/ in the process of writing – let’s get this thing firing.

​Learn more + save your seat HERE. ​

Kelly