Sales Scripts to Turn Followers Into Buyers
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Reader, This week's newsletter is super practical... We are breaking down different ways to turn your followers into sales conversations... Scripts included. Let's dive in. Here’s where most people overcomplicate this: They think sales conversations start when someone says “I’m interested.” They don’t; they start the moment someone enters your world. And if you’re not intentionally guiding the conversation from start to finish… You’re letting leads fall through the cracks. So, let's change that! 1. The Welcome Message (Open the loop and get engagement started)This is not where you sell. This is where you start a conversation with intention. Script: Hey {name}, thanks so much for following! I'd love to get to know you better, but before we chat, can you let me know you got this message? Sometimes things get lost in the shuffle with these algorithms, so just reply with a "Got It" so I know this went through! 2. Qualifying Question #1 (start qualifying)Now that they’ve responded, we don’t drift into small talk. We lead. Script: Perfect, thanks for that! Quick question… what are you currently focused on most in your business right now? {Or replace this with a specific qualifying question} Is it: 1-Getting consistent leads 2-Increasing sales 3-Increasing retention 4-Optimizing your team Why this works: You’re not asking open-ended questions that make people have to think too hard... you're simply getting more info to qualify them, so you know what kind of offer to make. 3. Qualifying Question #2 (identify the real gap)Now we take it one step deeper. Not just what they want… But what’s actually slowing down their progress? The goal? Qualify further. Script: Got it, that’s helpful. When it comes to {insert what they chose}, what’s been happening so far? Are you: Why this works:This is a completely different layer of information. You’re no longer asking, “What do you want?” You’re uncovering a deeper layer of the problem to determine how to best steer the conversation! That distinction is what allows you to:
4. The Offer (make the next step obvious)Now this part only works if you're getting good info from the above questions, which means you have to ask the right questions. You can keep asking qualifying questions if you feel like you need more info, or make a small offer. This should be a freebie (opt-in to your list), or an invite to a free workshop, or a sales call, or a low-ticket offer under $50. Script: That makes sense, and that's super common; we work with lots of business owners with the same issue! Would you be interested in {resource you have that addresses their main concern}? It walks you through {2-3 main outcomes they can expect after consuming the free resource}. If so, let me know, and I'll send it over. Just drop your email below! Okay, so now it's time to go send some messages. Seriously. Start with your last 20 new followers on your most engaged social media platform. But, before you go... want more of this type of thing? Want more step-by-step training on building a sales system that actually helps you CONVERT... like make sales every day? Grab a copy (or 100 copies) of The Miracle Hour. If you get 5 or more copies, you will get more of our templates (including tons of welcome messages to get convos started). Whether you get one copy or a bundle, you will get immediate access to the audiobook, so you can start listening TODAY! Here's the link to grab the bundle that best suits your needs! See you next week, Danielle |
Kelly Roach International
Kairos Leadership and Thought Leader HQ
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