Sales Scripts to Turn Followers Into Buyers


Reader,

This week's newsletter is super practical...

We are breaking down different ways to turn your followers into sales conversations...

Scripts included.

Let's dive in.

Here’s where most people overcomplicate this:

They think sales conversations start when someone says

“I’m interested.”

They don’t; they start the moment someone enters your world.

And if you’re not intentionally guiding the conversation from start to finish…

You’re letting leads fall through the cracks.

So, let's change that!

1. The Welcome Message (Open the loop and get engagement started)

This is not where you sell.

This is where you start a conversation with intention.

Script:

Hey {name}, thanks so much for following!

I'd love to get to know you better, but before we chat, can you let me know you got this message? Sometimes things get lost in the shuffle with these algorithms, so just reply with a "Got It" so I know this went through!

2. Qualifying Question #1 (start qualifying)

Now that they’ve responded, we don’t drift into small talk.

We lead.

Script:

Perfect, thanks for that!

Quick question… what are you currently focused on most in your business right now? {Or replace this with a specific qualifying question}

Is it:

1-Getting consistent leads

2-Increasing sales

3-Increasing retention

4-Optimizing your team

Why this works:

You’re not asking open-ended questions that make people have to think too hard... you're simply getting more info to qualify them, so you know what kind of offer to make.

3. Qualifying Question #2 (identify the real gap)

Now we take it one step deeper.

Not just what they want…

But what’s actually slowing down their progress? The goal? Qualify further.

Script:

Got it, that’s helpful.

When it comes to {insert what they chose}, what’s been happening so far?

Are you:
1-Getting some results, just not consistently
2-Not seeing much traction at all
3-Getting results, but not quick enough
4-Not fully sure what’s working vs. what’s not

Why this works:

This is a completely different layer of information.

You’re no longer asking, “What do you want?”

You’re uncovering a deeper layer of the problem to determine how to best steer the conversation!

That distinction is what allows you to:

  • tailor your response
  • position the right offer
  • increase conversion without pushing

4. The Offer (make the next step obvious)

Now this part only works if you're getting good info from the above questions, which means you have to ask the right questions.

You can keep asking qualifying questions if you feel like you need more info, or make a small offer. This should be a freebie (opt-in to your list), or an invite to a free workshop, or a sales call, or a low-ticket offer under $50.

Script:

That makes sense, and that's super common; we work with lots of business owners with the same issue!

Would you be interested in {resource you have that addresses their main concern}? It walks you through {2-3 main outcomes they can expect after consuming the free resource}.

If so, let me know, and I'll send it over. Just drop your email below!

Okay, so now it's time to go send some messages. Seriously. Start with your last 20 new followers on your most engaged social media platform.

But, before you go... want more of this type of thing?

Want more step-by-step training on building a sales system that actually helps you CONVERT... like make sales every day?

Grab a copy (or 100 copies) of The Miracle Hour. If you get 5 or more copies, you will get more of our templates (including tons of welcome messages to get convos started).

Whether you get one copy or a bundle, you will get immediate access to the audiobook, so you can start listening TODAY!

Here's the link to grab the bundle that best suits your needs!

See you next week,

Danielle

Kelly Roach International

Kairos Leadership and Thought Leader HQ

Read more from Kelly Roach International

Reader, Normally, these Saturday newsletters look a little different, but we are shifting things up a bit moving forward.. You will still get some INCREDIBLY juicy strategy in your inbox, but it won't always be the same format, and I am going to try and keep it MEGA practical, because you don't have time to just sit and consume more... So, this week we are diving in, and I want you to TAKE action so you can make a sale... by MONDAY!! But first, a little context... We hosted a full-day event...

Reader, Quick note before we get into today... Wednesday, April 29th, we are hosting The Miracle Hour LIVE Experience. Virtual seat is totally FREE, and you'll walk out with your daily sales system BUILT, not just explained. Grab your free spot here! This is a NEW style of workshop, with NEW content. So, even if you've been in our world a while, you DEFINITELY want to get registered and bring your whole team! Today's newsletter is about something I've been watching play out across our...

Reader, Real quick before we dive in... The Miracle Hour book is FINALLY on Amazon and we have a very specific goal to hit with sales that have to come directly from Amazon! To rank on a bestseller list (not just Amazon), you need sales from multiple vendors. Not bulk. Not our site. Individual purchases from different places, and Amazon is the most critical one! So this weekend, we need YOU. Buy your PAPERBACK copy on Amazon, send us your receipt, and you get: → The audiobook FREE → The video...