Reader, Most of you have a whole library of content that makes people love you, and almost nothing that makes them want to buy from you. I see it every week. Podcasts, YouTube, a newsletter, reels, the freebie you made two years ago that's barely hanging on. Content coming out of your ears. And when I ask what any single piece is actually FOR, the room goes quiet. So today...we fix that. I'm going to show you the four jobs every asset has to do, the two jobs you've been skipping (the two that...

Reader, Most paid Substacks are losing money for the same reason, and it has nothing to do with the content. People slap paywalls on their articles, get lots of views, and no paid upgrades... It's not about where they put the paywall... It's about how they set up the paid content. So, I'm sharing a little trick today to help you get more paid Subscribers from your Substack articles. And of course, it has to do with the Bachelor! The Bachelor producers are the most underrated marketers on the...

Reader, Normally, these Saturday newsletters look a little different, but we are shifting things up a bit moving forward.. You will still get some INCREDIBLY juicy strategy in your inbox, but it won't always be the same format, and I am going to try and keep it MEGA practical, because you don't have time to just sit and consume more... So, this week we are diving in, and I want you to TAKE action so you can make a sale... by MONDAY!! But first, a little context... We hosted a full-day event...