Before we dive in – did you miss last night’s training on how to turn your book into an evergreen sales flywheel for nearly-passive sales + high ticket client acquisition? Watch the replay HERE! For most people, books are treated as a milestone, or an end game. They’ll do it when things “slow down” in their business, or when they finally have time to think again. It doesn’t feel as urgent as focusing on sales or marketing. They start it, put a pin in it, and don’t come back to it for a long...
3 days ago • 3 min read
Reader, Today's newsletter is a little different than my deep dives, but it feels needed. We are one month into the new year - and let's just say, it's been interesting. Every week, I meet 1:1 with business owners who are experienced... Running high 6 and multi-7-figure businesses. And they are winning... but it definitely feels a little chaotic. People are buying, but things are not at all predictable, and so business owners are second-guessing themselves left and right. So - I thought this...
8 days ago • 9 min read
members'Reader, Want more sales? Not loving the rate at which you are making sales. Every sales process has a few layers... First - The offer. You can't out market a bad offer. You can dress it up - but if it's not something people want, you have to ask yourself, is it the right offer. But, most people change their offer too soon. So, before you go messing with your offer ask yourself this... Have enough of the RIGHT people HEARD and seen my offer REPEATEDLY. Here's how to do that... Take...
11 days ago • 6 min read
Reader, Thought leadership has been a buzz word for YEARS. Everyone on the internet calls themself a thought leader. Instagram bios everywhere would lead one to believe that thought leadership is easy to establish. But - it's not. And, in the world of AI, truly understanding how to lead a market takes actual skill and strategy. There is a process to follow. One that actually establishes you as THE category leader in your industry. This week, for our paid Substack members, I am doing a deep...
13 days ago • 4 min read
Reader, Before we kick things off today - can you do me a favor?? We are planning our next PAID intensive (it will likely be between $297 and $397)... And want to know what would help you in February (that you would invest in)! So... If we were to do a full breakdown of our Substack strategy and how we are monetizing it while Kelly is building a paid audience for her next book with an added bonus of our Content Lab (to help you generate high quality content complete with a Custom GPT and...
15 days ago • 8 min read
Reader, Today, we are diving into three things holding you back from scaling.... And of course, how to fix them. Most people can hustle their way to multiple 6-figures but get stuck there. Then, they get stuck again at the low 7-figure range. Is it because they are doing something wrong? No, it's because they haven't set themselves up to scale properly! So, let's talk about it! Before I dive in, you have one more day to get registered for Julie's Clients for Life with Human Design workshop....
22 days ago • 8 min read
Reader, The sky is falling... Every single day, we hear the same old things about how AI is replacing jobs, entire fields, and life as we know it. And the truth is, AI will change things. Completely. It's already started to do that in a number of ways. But, we believe that AI should be used to FUEL the things that are INATELY human, meaning... We use it for the rote, mundane tasks to free people up to do the creative, intelligent design tasks. And, as business owners, how you choose to levage...
about 1 month ago • 8 min read
Reader, Today's topic is kind of controversial... Which makes it fun. All the interwebs people have opinions. A lot of them. And if I'm being honest, mine has changed over the last year and a half as the market has changed. So, let's dive into what you need to know about niching down in 2026! And, if you want to fight at the end of this, I can respect that! Niching down your avatar We've LONG taught that you don't have to get super narrow with your avatar demographically if you don't want to....
about 2 months ago • 8 min read
Reader, Okay, today's newsletter is a doozie - but answers the questions we get ALL THE TIME about tech we use and why! But, before I dive into all of that (and it is a lot), a word from our sponsor (and trust me, if you are someone planning retreats in 2026 - or want to add retreats to your offers, THIS is for you). First, there is NOTHING more valuable when it comes to increasing the lifetime value of your clients than hosting highly personal retreats, seriously... these are game changers...
2 months ago • 11 min read